What is corporate social management?

What is corporate social management?

The corporate social media management is entrusted to a social media manager, who will be able to define an editorial plan to take care of everything that is not seen behind social media digital marketing malaysia. He will be able to create content, studying the target by pointing to specific objectives. To differentiate yourself in the management of corporate social networks you need to integrate inbound, to be found by potential customers and expand business activities.

Image result for corporate social management

Create content

The contents are the fundamental and central part for an excellent corporate social management, the professionals will take care of structuring a blog for the company and the contents will be adapted for each social platform One Search Pro Malaysia. A competent person will know that for Twitter a text must be within 140 characters, for Facebook the images and graphics must be suitable and for Instagram the quality of the videos must be perfect. The skills required are: copywriting, design, photography and a lot of creativity in words.

Search for information

A social media manager for the management of the company must know how to move very carefully, to always find new opportunities and situations in the competent sector. It is very important that the person in charge is informed about the latest news and that he knows the changes, the new functions and the latest social trends in order to adapt. If the company in question is a multinational, the social media manager will be like an ambassador, so it is of fundamental importance that the strategies are not only addressed nationally, but also internationally. The skills required are certainly: content care, the ability to communicate, the speed in seeking new information and stress management.

Image result for corporate social management

Management analysis

Every marketing-related function needs careful analysis. Social management also needs careful analysis to understand the data of each campaign. The social media manager who takes care of social media management should define the objectives of a community to ensure that even those who do not know the brand contribute to the growth of the target. Being attentive to the analysis does not have to stop the social experimentation of a company; you must always take small risks to create new campaigns and continually improve. The results will be obtained by testing new activities and analyzing the findings frequently.

Community manager

When high numbers of users are reached, it is necessary to hire a community manager to ensure that users form a real community, that is, that they also interact with each other and not only with the brand in question. The role of the community manager is important because he must always create new conversations to stimulate the interest and interaction of users, but also to ban fake profiles. The skills required are certainly: inventiveness, the ability to start debates, but above all seriousness and sympathy.

Project management

Project management is another important figure for good social media management. There are many companies that want to be active online by commenting, posting photos and liking, but it will be up to the project manager to decide when and how it will be right to do so. This requires excellent organization, listening, patience for any conflicts. The relationship between the company coordinator and the social management manager must be perfect in order to better decide the launch of the campaigns and the management of the channels related to the brand.

Love Money Or Proximity Capital

Love money is the name given to the capital contributed by your loved ones.

Involving those around you can be a good solution to get some of the capital you need to start your project.

It is also a method of investment that can be fiscally advantageous for them because of the aid mechanisms put in place by the State.

Advantages And Disadvantages Of Love Money

Access facility

Convince those close to them – also known as the 3Cs – the Cousins, the Buddies, and the Crazy! – is often easier than knocking on the door of strangers (bank, business angels).

In addition, they are generally much faster to make an investment decision and less demanding in terms of documents to provide. A good business plan is generally sufficient, whereas calling on business angels will require producing a whole series of documents allowing them to carry out their due diligence.

 Limited amounts invested

This is the major drawback of love money: the amounts invested by relatives are generally limited to a few hundred or a few thousand euros per person.

This method of financing can therefore be a good solution to finance a project requiring a low investment or to find additional capital.

 Relationship sometimes difficult to manage

It is important from the outset to clearly define the rules of the game, namely: their money will be invested in a high risk project – the success rate of business start-ups is low – and they may therefore not see it again; and their role is a financial investor role – you don’t want to end up with an overly clingy cousin getting involved in the day-to-day running of the business.

Here are 2 tips:

  • Only approach people who can afford to lose the sums involved
  • Clearly define the framework of the relationship in the shareholders’ agreement

 Positive signal

If you are also looking for financing from external partners (bank, professional investors), succeeding in obtaining an investment from your relatives constitutes a positive signal.

The idea here is very simple: if you have managed to convince those who know you best to entrust you with their hard-earned money, it is because your loved ones consider you honest (you are not going to run away with their money) , and able to carry out your entrepreneurial project; which is rather reassuring for someone who does not know you.